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$100MJ_Compass Icon_Gold_White_LG_Principles
Your Guide to

Growing the Business of Your Dreams

without Going Off the Cliff

The $100M Journey will guide you through the treacherous terrain of entrepreneurship. We'll examine the catastrophic mistakes that have led countless entrepreneurs, including myself, to lose everything they have built. But more importantly, we'll uncover the 7 Principles of Entrepreneurial Success that will empower you to rise above the odds and create the business of your dreams.

What You'll Learn

The $100M Journey is an inspiring and thought-provoking read about an entrepreneur's wild journey and turnaround. It is written for entrepreneurs, business owners, and executives of small- to medium-sized businesses (SMBs) who seek to achieve their wildest dreams of entrepreneurship while navigating growth challenges and avoiding potential failures.

After making fatal errors in aggressively growing a business, the author was fired from the company he cofounded after 15 years of building it to over $50M in global revenues. The author took this failure as an opportunity to learn from his mistakes, find his True North, and develop a Strategic Plan with 7 Principles that he used to effectively and successfully grow a business to over $100M, the right way!

How to Protect and Grow Your Equity
How to Build Your Own Capital
How to Reinvest Smartly
How to Build a Culture of Intrapreneurship
How to Protect the House
How to Access Owner’s Liquidity
How to Move From CEO to Chairperson
About the Author

John St.Pierre

John St.Pierre is an accomplished entrepreneur with an incredible depth of experiences from both significant failures and successes. John has cofounded and led two companies to over $50M+ in global revenues. One of which he lost dramatically, while the other successfully grew to $100M+ by implementing his entrepreneurial learnings. Empowering others on the Entrepreneurs United podcast, John is a trusted investor, speaker, and mentor seeking to help entrepreneurs grow the business of their dreams while avoiding the many pitfalls of business growth.

Rave

Reviews

Tim Regan

Before working with John, I had plenty of ideas but no clear focus. Through his strategic planning process, I gained clarity on what truly drives my business and how it connects to my life goals. Within months, we had the right people in the right seats, stronger cost controls, and a clear roadmap for growth. It was so valuable, I’ve already gone back for a second round.

Tim Regan
Founder and CEO at PrairieView Wealth & Tax Advisors

Mike Pleau

Before working with John, my business felt stagnant and directionless — I was reacting instead of leading. The biggest breakthrough was realizing how to align my personal goals with my business goals, creating a roadmap that connected every part of the company. Now I lead with clarity and confidence, make decisions with purpose, and finally feel in control of both my business and my life.

Mike Pleau
Owner Northeast Painting and Coating

Harry Fallon

When I started working with John, my business was a mess — three generations of working harder, not smarter had caught up with us. In just one year, we went from losing $500,000 to turning a $500,000 profit. Beyond the numbers, John gave me clarity, confidence, and a sense of control I hadn’t felt in years. I trust him completely — he’s the steady hand and honest voice every business owner needs in their corner.

Harry Fallon
Owner, Fallon Home and Hearth

Josh Brown

John has been instrumental in helping us strengthen our foundation and think more clearly about growth. His ability to challenge assumptions, bring clarity, and guide complex decisions has had a huge impact — from cutting our error rate by 70% and improving lead times to buying back equity and setting us up for long-term success. His perspective, experience, and integrity make him an invaluable partner.

Josh Brown
CEO, RTA

Dr Mary John

Working with John completely changed how I see my future. I realized I could use my talents in new ways and create something even more exciting for the next chapter of my career. His outside perspective and deep questioning helped uncover what truly drives me — it was personal, energizing, and one of the best things we’ve ever done.

Dr. Mary John
Owner and Partner of Lalor Dental

Dr. Robert Lalor

We came in focused on doubling our business, but John helped us realize what we were really after was meaning and fulfillment. He guided us to define a new ten-year vision that excites us and aligns with the life we want to create. It was exactly the fresh perspective we needed to move forward with clarity and purpose.

Dr. Robert Lalor
Owner of Lalor Dental