Does This Feel Uncomfortably Familiar?
Control and clarity
You’ve grown, but the business feels harder to run instead of easier.
Decisions take longer and priorities feel unclearMoney and execution
Cash, profit, and execution no longer move in sync.
On paper the business looks successful, but day to day it feels chaotic.Team and next moves
Your leadership team isn’t fully aligned around one plan.
You’re considering a CFO, COO, or outside capital but unsure where to start.
If this sounds like your world, you’re not broken—you’re in the messy middle, and there is a way through it.
Why This Is Different From Traditional Consulting
Why This Is Different From Traditional Consulting
Not generic consulting or theoretical frameworks
Designed specifically for founder-led companies
Focused on clarity, alignment, and execution
Built to deliver both immediate direction and long-term traction
The workbook helps you:
The Strategic Planning Workbook helps founders diagnose growth friction and bring clarity to what needs attention now, before moving into deeper planning. It’s designed to surface where focus is being lost and create alignment around the priorities that matter most.
Identify where growth is breaking down
Clarify priorities that actually move profit
Align leadership around one clear plan
Decide what to fix first instead of trying to fix everything
Proven Across Founder-Led Businesses
Packed with Actionable Strategies for Entrepreneurs
“This book is packed with actionable strategies for entrepreneurs who want to build and grow a business sustainably without repeating the same mistakes others have made. Every business leader needs this book in their library.”
Rich Hoffmann
Co-Host EU PodcastInsights Beyond Just Theoretical Guidance
“The $100M Journey is not just another business book. Having been both a witness and mentor to John’s relentless pursuit of growth and success firsthand, his insights go beyond just theoretical guidance. It’s humble, practical, personal—and it’s proven.”
Charlie Chase
CEO California ClosetsEvery Leader Needs to Devour This
“John & I both cut our teeth in business 30 years ago at College Pro Painters. His book is a must-read, packed with actionable strategies for entrepreneurs who want to sustainably build and grow a business without repeating the same mistakes we’ve both made. Every leader needs to devour this”
Cameron Herold
Author of Vivid VisionAn Outstanding Read
“An outstanding read that will help management navigate business obstacles and provide proven techniques to uplift Profit, Cash and Value.”
Alan Miltz
Co-author Scaling Up by Verne Harnish (Cash Component), Co-Founder Cash Flow Story used in 96 Countries globally'Failure' Can Be a Momentary Re-Direction
“Failure…it’s such a harsh word that many of us seem to fear and avoid. The Author of the $100M Journey takes us on a personal journey showing that ‘Failure’ can be a momentary re-direction leading us to learn and grow, while providing an opportunity for greater success and satisfaction on our own personal journey.”
Jeff Wall
CEO of Handyman ConnectionValuable and Inspiring Resource
“An incredibly valuable and inspiring resource packed with actionable strategies for successful business practices. An absolute must-read for anyone in the entrepreneurial space.”
Rande Somma
How the Strategic Planning Process Works
Step 1
Download the Strategic Planning Workbook
Step 2
Apply insights to your current situation
Step 3
Book a Founder Planning Session to build a clear execution plan
Book a Founder Planning Session
Designed for Founders in the Messy Middle
This strategic planning process is built for founders navigating real growth challenges — the complexity, misalignment, and stalled momentum that often show up as a business scales. It’s designed for founder-led companies that have moved beyond early growth and need focus and alignment, not enterprise bureaucracy.